colgate palmolive

 colgate palmolive Research Paper

COLGATE PALMOLIVE - THE PRECISION TOOTH BRUSH

CASE EXAMINATION QUESTIONS

1 ) List and briefly discuss the changes taking place in the toothbrush category and Colgate Palmolive's competitive situation.

The greatest modify happening is the move with the consumers from value portion to the specialist segment. Their particular professional remember to brush market has increased. They are now planning to introduce a fresh toothbrush for the market which needs to be in a portion of its. This tooth brush should get these people in the super premium part.

2 . How may be the toothbrush industry segmented..?

The market is usually segmented in value, specialist and super premium, represented by the price of each segment. We could dispute the positioning of form of brushes divided by theirs design, and that we can divide the market according to the knowledge of the customer and habits.

3. Compare and contrast consumer behavior intended for toothbrushes versus toothpaste.

First there is a segmentation inside the behavior from the consumer in three groups, first you will discover people who are health aware and are also familiar with teeth brushes and care for pearly whites, second group is the esthetic group designed to use the toothbrushes for shiny white teeth and good breath and the third group is the one who are uninformed and don't proper care that much. Tooth brushes are much personal items, tooth paste is and can be used by all the family and when you ran out you decide to go and buy fresh, where as you practically have no that limited line wherever your tooth brush is out of buy. So customer behavior is alternatively different and still have different habits.

4. What are the quarrels for launching the Accurate toothbrush like a niche item..? What are the arguments intended for launching it as a mainstream brand..?

In case the precision toothbrush is lunched as a niche product we are avoiding the problem of cannibalism or acquisition of our own business. However in the event the toothbrush can be lunched as such it is focus on for a smaller group but it will surely take smaller market...


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